Have you ever noticed that people are more attracted to what something means to them than the thing itself?

For example, computers. For a piece of technology it’s amazing how emotionally invested people are.

Now stick with me here because this is incredibly important to us as coaches or someone interested in human psychology.

So back to computeres, someone is either a Mac person or a PC person but most people have no idea why. Let’s face it they can pretty much do the same thing, so what really is the difference.

Well Mac symbolizes innovation, intuition, creativity and thinking differently.

PC symbolizes structure, order, mainstream and being sensible.

A Mac user sees themselves as an intelligent rebel who will change the world. A PC user sees themselves as part of the status quo who wont rock the boat.

What the computer symbolizes, what it means, is more important than the computer itself.

Very few people understand symbols because they are intangible and not easy to grasp, they are the language of the unconscious mind.

The thing is they influence all our thinking, emotions and behavior. They are actually what we live for. They are the reason we choose the relationships we are in, how we spend money or accumulate wealth and our physical health and well-being.

Symbols are the corner stone of what success and happiness means to us and whether we take action towards it or sabotage our potential.

And the most powerful symbols of the all are ARCHETYPES because Archetypes identify who we are at the deepest level.

If you can understand Archetypes you can understand people and what they want on a level that turns you from a good coach into a genius who is able to assist transformations on a level that is truly profound and extraordinary.

Through out history the movers and shakers of the world, the leaders, the artists, the healers, the wise ones the influences understood and were taught Archetypes and it became the cornerstone of their success.

People like Leonardo di Vinci, Alexander the Great, Shakespeare, Galileo, Socrates and Plato all knew what was then the secret knowledge of Archetypes.

More recently Steve Jobbs the late CEO of Apple used Archetypes to catapult Apple into a whole new level of success and development.

Now of course we don’t care what kind of computer you use or whether you even own one. What we are interested in is what makes people tick and how you can help people make change at the deepest level and fulfill potential in a way that is truly extraordinary and unique.

If that interests you then come to our webinar:

8 Archetypes of Identity – Which Ones Are You?

I’ll leave you with the now famous Steve Jobb’s speech that influence a generation and made it heroic to Think Different.

Here’s to the crazy ones. The misfits. The rebels. . .The round pegs in the square holes.

The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them.

About the only thing you can’t do is ignore them. Because they change things. They invent. They imagine. They heal. They explore. They create. They inspire. They push the human race forward.

While some see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do.

PS: At the webinar we will also reveal Apple’s and PC’s Archetypes and show you how you can use your own Archetypes to link your unique identity to your coaching brand

Come to 8 Archetypes of Identity – Which Ones Are You?



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Glen Murdoch

Glen Murdoch is the founder and CEO of The Life Coaching College. He has a long history of working with Athletes and Teams as a Performance Coach and Analyst and has developed Australia's number 1 Life Coaching College.

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