CoachStart™ Workshop Tool · Avatar Creator™
Who, exactly, are you here to help?
Not "women aged 30 to 50." One person. A real one, with a name, a mortgage and a reason they can't sleep at 3am. Answer as if you already know them — because somewhere, you do.
Too general
Women, 30–50. Professional. Interested in personal development. Wants more balance.
Getting warmer
Sarah, 42, HR manager in Melbourne. Two kids. Feels stuck. Reads self-help books.
This is the one
Sarah, 42. HR manager, 14 years, passed over twice. Two kids at school. Listens to podcasts on the drive home because it's the only time nobody wants anything from her. Says she's "fine."
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