How to Position Yourself as a Life Coaching Expert

You may feel it difficult to position yourself as a life coach expert when think you have little to no experience in the field. Of course, it may be true that there are many other life coaches who have been practising for years. But isn’t it true that whatever we do, there is always someone who knows more? And isn’t it true that you have life experiences that do, in fact, make you something of an expert? Answering these questions will help discover how to become a life coach.


Taking an ethical approach

Understanding that you have experiences that make you an expert is the first part of the puzzle.

Certainly, if you have invested in property and built a large and valuable portfolio, it is easy to demonstrate your expertise. Similarly, if you have overcome redundancy and built a new career you could say with some certainty that you have the skills and experience to advice others likewise.

But could you advise and teach people time management skills if you are consistently late for meetings and miss work deadlines constantly? Would you advertise your services as a carpenter if you have never qualified as such? Ethically, I think we would all agree that we could not do so.

Yet, there are ways in which you can not only position yourself as a life coach expert but demonstrate your expertise, too.

4 things to do to position yourself as a life coach expert

  1. Gain a life coaching qualification

This is the first step to your position as a life coach expert. The Master Practitioner of Coaching is a qualification that marks you out as an expert in this field. It allows you to build on your real life experiences and learn how to deal with the needs of all your clients. You’ll find the course that leads to this life coaching qualification to be dynamically presented in a fun and supportive environment.

  1. Write a blog, articles, or an eBook

Writing regular articles or posting regularly to a blog exposes you to a wide audience. Well researched and written content improves your own understanding and knowledge, and then marks you out as an expert in your field.

Writing and publishing an eBook has never been easier. It will be a product that can be sold, or given away to clients. A book is better than any business card.

  1. Be interviewed

An interview can be made on a podcast, a radio or television show, or perhaps on someone’s blog or website. Like writing an article or a blog, an interview puts you out there as an expert.

  1. Be passionate

Be passionate about life coaching, and believe in your clients and your coaching. Ensure you do (or have done) what you coach others.

Are you a life coach expert?

Let’s look at the evidence:

  • You’ve had life experiences;
  • You’ve gained a life coaching qualification: you’re a Master Practitioner of Coaching, a real diploma of life coaching;
  • You write on the subject – blogs, articles, and perhaps even an eBook;
  • You’ve been interviewed;
  • You’re passionate about life coaching.

Are you a life coach expert? Of course you are!

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Glen James Murdoch

Glen Murdoch is the founder and CEO of The Life Coaching College. He has a long history of working with Athletes and Teams as a Performance Coach and Analyst and has developed Australia's number 1 Life Coaching Program - The Advanced Diploma in Coaching.